
Rand, Paul. Modern Art in Advertising. Designs for Container Corporation of America. Paul Theobald, Chicago, USA, 1946.
A fine book with a near fine dustjacket with light soiling and a small chip on the back and top corners. A small, ex-owners name in marker on the front free-endpaper. A remarkably preserved original Paul Rand designed jacket.
A catalog of designs for Container Corporation of America with introductions by Daniel Catton Rich and Walter P. Paepcke and a forward by the editor. Profusely illustrated with 89 plates, 39 in color showcasing 44 artists/designers (Herbert Bayer, Jean Carlu, A.M. Cassandre, Gyorgy Kepes, Matthew Leibowitz, Leo Lionni, Herbert Matter, Paul Rand, Xanti Schawinsky and more), each with a brief biographical sketch and portrait. Bound in full cloth. Jacket, cover and typography by Paul Rand.
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