Borja de Mozota, Brigette. Design management. Using design to build brand value and corporate innovation. Allworth Press, Canada, 2003. ISBN: 1-58115-283-3,
Clasificación TS171.4 B67

This groundbreaking volume provides the corporate world with a blueprint for integrating the values, creativity, ethics, and innovations of the design process into the overall management of business. Written by a leading authority in the field. Design Management illustrates how design and management can converge into a single philosophical and practical approach that creates value, contributes to company performance, and impacts corporate vision. Chapters include dozens of case studies, real-life examples, and leadership profiles that illustrate theories of design, management, and marketing.

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