Woolman, Matt. Type in motion 2. Thames and Hudson, China, 2005. ISBN-13: 978-0-500-51243-2

Type in motion 2 gathers work from the most advanced studios around the world, ranging from one-person experimental studios to university-based research groups. Over eighty projects are presented in detail and arranged into five chapters that address particular issues facing today’s designers. “Identifying” looks at kinetic typography’s role in branding through media such as television identities, program titles and transition sequences. The delivery of information about a product, service or event through a typographic message is presented in “informing”, which addresses fields such as public-service announcements and commercials. Stitching together word, image and sound to create stories and establish a context, “Storytelling” considers issues of narrative, in which the designer establishes the framework but the user creates the story. “Traveling” focuses on the user, from website navigation to chatrooms. “Speculating” features a wide spectrum of experimental projects in type and lettering design, exploring new ideas, functions and methods of communication.

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