1. Hands, D. (2009). Vision and values in design management. Singapur: AVA Books.

Vision and Values in Design Management offers a timely and critical contribution to the changing role and nature of design management. It argues that design is a key strategic resource, which, if fully utilised, secures competitive advantage within highly complex and emergent markets.

Historically, design has predominantly been measured within a narrow financial framework or turnover and profit, yet it has many more benefits to offer. By fully understanding these 'softer' advantages, design can be used to foster and drive cultural change and to leverage vision and organisational transformation.

The book is divided into four sections, each one focusing on a particular aspect of design and design management through the lens of diverse social, industrial and global contexts. The student can explore the many issues and viewpoints offered and form their own interpretation and understanding of design management.

This book offers diverse contributions from key thinkers and practitioners drawn from both industry and academia. These studies, along with critical debate and analysis, provide an essential guide to the relevance, key issues and the future direction of design management in today's ever-changing world.

Recomendado por Mónica Puigferrat