lunes, 5 de septiembre de 2011



Sutnar, Ladislav. Package Design. The force of Visual Selling. Arts, Inc, New York, USA, 1953.

A near fine hardcover book with a very good, uncommon dust jacket including a some paper loss near the corner with small chips and tears throughout.

Design and authored (as well as some photographs) by Sutnar, this book evaluates the visual aspects of packaging examining a wide range of packaging types including "from package to dining table", "packaged products for household use", "elegance sealed in bottles" and "beauty enclosed in packages." 545 illustrations in black/white with examples by: Lester Beall, Saul Bass, Donald Deskey, Raymond Loewry, Hiroshi Ohchi, Paul Rand, Ladislav Sutnar and many more.

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